Internet Marketing Tip: The Right Buzz for Business

In her Mashable.com post, Jennifer Van Grove asks, "Did Blog Buzz for 'Hurt Locker' Predict Its Oscar Win?" Whether or not blogging generated enough buzz to sway voters leads to a few web arguments. Despite research indicating "Avatar" attracted more bloggers than "Hurt Locker," the latter won the Oscar.

This derails blogging and Twitter as big, burly swayers. Since the blogosphere and social media communities sometimes don't reflect our choices, it's quasi-reasonable to assume: you can't easily change the mind of an individual, but you can surely speak earnestly to what that person already believes is true.

Whether someone votes for Best Picture or makes a purchase from your ecommerce website, chances are this intelligent human being already knows what s/he wants. Instead of conquering white space to convince your target market to buy your product, speak directly to the decision they've already made.

For instance: a man visits your web store to find local vitamins for less money. While you must include local phrases and express cost savings, you need to spend more time revealing how your "local vitamins for less money" are higher quality and come with a better guarantee than found on other local ecommerce sites.

Buzz doesn't always reflect our opinions. Just like Oscar voters, your visitor has made a choice through personal preference and research. How will you address this consumer in your blog posts and on Twitter?